BMI3C COURSE OUTLINE

Course Title: Marketing: Goods, Services, Events

Grade: 11

Ministry Course Code: BMI3C

Course Type: College Preparation

Credit Value: 1.00

Course Hours: 110

Department: Business Studies

Revision Date: N/A

Policy Document: Business Studies, The Ontario Curriculum, Grades 11 and 12, 2006 (Revised) http://www.edu.gov.on.ca/eng/curriculum/secondary/business1112currb.pdf

Domestic Student Price: $550
International Student Price: $799

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COURSE DESCRIPTION

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

OVERALL EXPECTATIONS

Marketing Fundamentals

By the end of this course, students will:

• describe the process by which goods and services are exchanged;

• explain how marketing influences consumers and competition;

• demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;

• analyse marketing strategies used by organizations in the not-for-profit sector;

• compare the factors that influence marketing methods and activities in the global economy.

The Marketing Mix

By the end of this course, students will:

• explain the stages of product development;

• explain the factors involved in the pricing of goods, services, and events;

• compare a variety of distribution strategies and the logistics associated with them;

• demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.

Trends in Marketing

By the end of this course, students will:

• explain the effects of new information technologies on marketing strategies and consumer trends;

• identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;

• demonstrate an understanding of the potential for participation in the global marketplace;

• summarize, on the basis of computer research, career pathways in marketing.

The Marketing Plan

By the end of this course, students will:

• explain the process of developing a marketing plan;

• develop a marketing plan for a good, service, or event;

• analyse the uses of a marketing plan.

OUTLINE OF COURSE CONTENT

TEACHING AND LEARNING STRATEGIES

A variety of teaching and learning strategies are used to allow students many opportunities to attain the necessary skills for success in this course and in future studies. In all activities, consideration will be taken to ensure that individual students’ multiple intelligences and learning strengths are addressed through the use of varied and multiple activities in each lesson.

STRATEGIES FOR ASSESSMENT AND EVALUATION OF STUDENT PERFORMANCE

The primary purpose of assessment and evaluation is to improve student learning. Assessment and evaluation is based on the Ministry of Education’s Growing Success policy document, which articulates the Ministry’s vision for how assessment and evaluation is practiced in Ontario schools.

Growing Success describes the three assessment types as follows:

Assessment as Learning: focuses on the explicit fostering of students’ capacity over time to be their own best assessors, but teachers need to start by presenting and modelling external, structured opportunities for students to assess themselves.
Assessment for Learning: the process of seeking and interpreting evidence for use by learners and their teachers to decide where the learners are in their learning, where they need to go, and how best to get there.
Assessment of Learning: the assessment that becomes public and results in statements or symbols about how well students are learning.

ASSESSMENT AND EVALUATION

EVALUATION SCHEME

A final grade (percentage mark) is calculated at the end of the course and reflects the quality of the student’s achievement of the overall expectations of the course, in accordance with the provincial curriculum.

The final grade will be determined as follows:

Seventy percent (70%) of the grade will be based on evaluation conducted throughout the course. This portion of the grade should reflect the student’s most consistent level of achievement throughout the course, although special consideration should be given to more recent evidence of achievement.
Thirty percent (30%) of the grade will be based on a final evaluation administered at or towards the end of the course. This evaluation will be based on evidence from one or a combination of the following: an examination, a performance, an essay, and/or another method of evaluation suitable to the course content. The final evaluation allows the student an opportunity to demonstrate comprehensive achievement of the overall expectations for the course.

PLAGIARISM

Plagiarism is a serious offense. It is defined as taking words, phrasing, sentence structure, or any other element of the expression of another person’s ideas, and using them as if they were your own. Plagiarism is a violation of another person’s rights, whether the material taken is great or small.Students will be assisted in developing strategies and techniques to avoid plagiarism. They need to be aware that plagiarized term work will be penalized and could result in a mark of zero.